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Postmates Redesign

Overview

Postmates is a logistics company that operates a network of couriers who deliver goods locally. The service is closely compared to Uber because of its use of mobile phones to receive orders and dispatch delivery drivers.

The service is part of a category of business that rely on mobile phone applications and their Global Positioning System capabilities to quickly match inventories and consumer demand.

Design Problem

Although Postmates provides a clean and concise layout for ordering from practically any restaurant the user desires, there is still room for the design to offer a more personalized consumer experience when ordering delivery. The current interface lacks in providing the customer his or her own personalized profile, which could include a variety of items such as a list of favorite restaurants and past order history. Also, the Postmates Plus feature tends to be advertised too much throughout the design, for there are multiple ways to navigate toward the Plus screen.

Objectives

  • Improve user profiles for more efficient checkout time
  • Improve layout and navigation for choosing restaurants
  • Allow user to interact with driver straight through the app
  • Create better visual layout when selecting a specific meal, such as offering pictures of what the actual meal looks like
  • Offer users recommendations based on their previous orders

Assumptions

It can be assumed that this application will be used by people who want to order convienent and fast delivery from a  wide variety of restaurants, no matter where they are located. 

Target Users

The target users for this application will consist of people of all ages who are seeking a quick food delivery platform that will deliver their meals as fast and easy as possible.

User Tasks

  1. As a user, I want to be able to search by my favorite restaurants for quicker food selection and checkout.
  2. As a user, I want to view and manage my past order history in case I want to order the same meal again.

The Process

I began by sketching out the main functionality of the new redesign. I made sure to design a user-friendly layout and interaction of how to properly search for restaurants and food types. The homepage also needed a clean redesign that would provide recommended food options and Postmates promotions for delivery. I did competitive analysis with other food deliver applications, such as GrubHub and DoorDash to gain inspiration for how to properly include these features. 

Site Map

Postmates offers a constrained interface which primarily focuses its functionality within the “Anywhere” section. The user can search and order their meals within this section, however the other two sections do not offer as much importance and could easily be placed somewhere else.

The other two sections focus primarily on promotions and deals for users to save money on future orders. These sections could be confined into one main Deals section to minimize clutter within the app and focus more on restaurant navigating and user preferences for faster checkout.

Profile

I decided to update the user profile since this feature has potential to be very handy to the customer. The new profile will not only contain personal information but also the user’s past order history and a favorites section for favorite restaurants and orders.

Using the new profile, users will be able to checkout their orders much faster by having their saved meals and credit card information stored securely directly within the application.

Recommendations

The orginal version of Postmates did not offer a suggestions list of food based on recent order history. Since Postmates encompasses practically any restaurant throughout the area, this feature is essential for harnessing the true power of the application to explore different restaurants. This will be the first item displayed when the user logs into the application.

The Plus feature is still available within the small cover photo on the top of the landing page. The original Postmates interface consisted of multiple ways to enter the Plus deals page, which was incredibly redundant and unnecessary. The interface should keep the deals and promotions to a minimum.

Search & Discovery

The categories view can be accessed when the user clicks on the search bar. The new category list provides pictures of each of the different kinds of foods and also a filter to help the user navigate throughout the long list.

The user can also search by restaurant and location which offers the user more control over their meal selection. The restaurants can be filtered by rating, distance, and price.

Checkout

Users now have full images of each of the meals along with the description and price. The user can navigate throughout the menu selections on the top bar.

The user has decided to keep his saved address within Postmates. The current address will be displayed on the top screen to ensure that the food will be delivered to that location. The items are collected and the user may review their bill before checkout.

This screen allows users to track their order as it is being prepared and delivered to them. The screen offers a timer and visual cues.